The "Wellness Journey with Genuine Bird Nest" campaign is a collaboration between BRAND'S Bird's Nest and YoungHappy to promote good physical and mental health among seniors. While BRAND'S Bird's Nest brings to life its commitment to supporting proper self-care and sharing useful information to older persons, YoungHappy contributes its expertise in organizing an extensive variety of creative activities for seniors' quality of life with proven track record of successful collaboration with organizations, including Thai Health Promotion Foundation (ThaiHealth), National Innovation Agency, and leading hospitals. The campaign's first year received enthusiastic response and great feedback both to online content and the Eldergy Festival in 2024, leading to the continued collaboration of both partners in 2025.
Napis Sasivimolkul, Marketing Director for BRAND'S Bird's Nest and BRAND's Gifting at Suntory Beverage & Food (Thailand) Co., Ltd., said, "The majority of seniors not only experience a decline in physical and mental health, but also face limited access to health information and a lack of spaces for knowledge sharing and health-related activities. Therefore, BRAND'S Bird's Nest consistently holds health activities for them based on our belief in staying healthy from within. Now we are extending our partnership with YoungHappy to bring the 'Wellness Journey with Genuine Bird Nest' campaign to its second year. In this year's campaign, BRAND'S Bird's Nest is focused on providing knowledge to help seniors better understand traditional Chinese medicine, providing over 1,200 bottles of BRAND'S Bird's Nest to seniors participating in campaign activities throughout the year. At the same time, we are building confidence and awareness about BRAND'S Bird's Nest's commitment to quality selection of 100% genuine bird's nest using FTIR technology, ensuring NANA (N-Acetylneuraminic acid)—a unique component of genuine bird's nest—and zinc, which helps strengthen the body's immune system. This campaign is another solid proof that BRAND'S Bird's Nest is not just a health beverage, but also a driving force in empowering seniors with vitality, the sense of meaning, and true joy."
Charkhris Phromyos, CEO & Co-founder of YoungHappy, said, "At YoungHappy, we enhance seniors' quality of life by creating engaging activities and opening spaces for them to reconnect with society. The work we do mirrors our mission to be 'The Happiness Community for Seniors' that wishes older persons an enjoyable, meaningful life and ability to rely on themselves. We have worked with partners across sectors to develop courses and activities that address seniors' needs in various aspects. Among partners whose approaches coincide with ours, BRAND'S Bird's Nest seeks to promote holistic health. Our partnership is therefore being extended, bringing the campaign into its second year along with the addition of National Innovation Agency (NIA) into this collaboration to help develop a 'lifelong learning' platform that enables the campaign's target audience to access health knowledge easily and effectively. This platform will feature online classes co-organized with BRAND'S Bird's Nest, covering topics such as traditional Chinese medicine for everyday health, and health education based on traditional Chinese practices. The classes will be held for four batches of attendees in 2025. The campaign will also promote health knowledge on qigong, genuine bird's nest selection, and Chinese herbal medicine, for example. We want this year to be a year of well-being promotion, encouraging seniors to enjoy better health and spend their golden years happily. This campaign is expected to attract over 1,200 senior participants this year."
In its second year, "Wellness Journey with Genuine Bird Nest" continues to create engaging activities to enhance quality of life and make positive impact on seniors nationwide with a well-rounded approach covering physical, mental, and social aspects of health and well-being. The content and activities are easily accessible, useful, and up to date. More than 30 online and on-site activities will be held, giving seniors across the country accessibility to health knowledge and promoting healthy body and mind while inspiring people to take care of themselves. Highlight activities include:
- On-site activities from March to December 2025 at ESG Bonding Hub by YoungHappy include monthly health classes, such as Zumba Goal, Line Dance, physiotherapy workshops, and promoting good health through Chinese practices, as well as Eldergy Festival, a major event for seniors held twice a year at mid-year and year-end. Interested individuals can follow and sign up for activities of each month at the middle of each month via YoungHappy Facebook page or LINE Official Account @younghappy
- Online course "Traditional Chinese Medicine: Good Health Every Day" will be offered for four batches of attendees through YoungHappy+ platform. Developed with Chinese medicine experts, it covers three key topics: checking health balance with the five elements, caring for the body with Chinese herbs, and boosting Qi energy for body relaxation and sustainable good health. The class for the first batch is running currently. Registration for the next batches will be open from July 21 to August 4, 2025 via YoungHappy Facebook Page and LINE Official Account @younghappyplus
- Online content, such as health articles in easy-to-understand infographics and short video clips, are accessible anywhere, allowing seniors, their families, and caregivers to learn and take care of health together even without attending the on-site activities in person.
Interested individuals can learn more about these activities and stay updated with news and information via YoungHappy Facebook page, www.younghappyplus.com, and LINE Official Account @younghappyplus
#BrandsBirdsNest #YoungHappy
